Cookie Policy
This Cookie Policy explains how Bio Guru uses cookies and similar tracking technologies on our website (support@thebioguru.com). By continuing to use our website, you consent to the use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites you visit. They are widely used to make websites work efficiently and to provide information to website owners.
2. Types of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable you to navigate the site, use its features (such as the shopping cart and checkout), and access secure areas. These cookies cannot be disabled.
- Session cookies — to maintain your shopping session
- Authentication cookies — to keep you logged into your account
b) Performance & Analytics Cookies
These cookies collect information about how visitors use our website — such as which pages are visited most often and whether any errors occur. This data helps us improve our website's performance.
- Google Analytics (anonymised IP addresses)
- Page load time and bounce rate tracking
c) Functional Cookies
These cookies allow us to remember your preferences and personalise your experience on our website.
- Language or region preferences
- Previously viewed products or wishlist items
d) Targeting & Marketing Cookies
These cookies are used to deliver advertisements relevant to your interests, and to track the effectiveness of our marketing campaigns. They may be set by us or by third-party advertising partners.
- Facebook Pixel (if applicable)
- Google Ads remarketing cookies
3. Third-Party Cookies
Some cookies are placed by third parties acting on our behalf. These third parties include analytics providers, payment processors, and advertising networks. We do not control these cookies. Please refer to the respective privacy policies of these providers.
4. How to Manage Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored on your device
- Delete existing cookies
- Block cookies from specific websites or all websites
Please note that disabling certain cookies may affect the functionality of our website, including your ability to add products to the cart or complete purchases.
To learn how to manage cookies in your browser, visit the browser's help section or use resources such as www.allaboutcookies.org.
5. Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner. By clicking 'Accept', you consent to the use of all cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser settings.
6. Updates to This Policy
We may update this Cookie Policy from time to time. Any changes will be reflected on this page with an updated effective date.
7. Contact Us
If you have questions about our use of cookies, please contact:
Address: Translational Research and Innovation, AFNHB, FU 30, Palwal, Haryana, India
Email: support@thebioguru.com
Website: www.thebioguru.com